True love for horses
Where Passion Meets Progress
What started with a single idea, to help horses eat more naturally, has grown into a movement that reaches horse lovers across Europe and the USA. Today, HayPlay Bags are available in more than 10 countries, from small stables to top-level sport stables.
Our growth has been fueled by continuous innovation. We listen closely to our customers and their horses, test new materials, and refine our designs again and again. Each product is developed and tested in real-life settings, ensuring durability, functionality, and true added value for horse and rider.
We don’t settle for “good enough.” Whether it’s launching a new slowfeeder model, improving user convenience, or expanding sustainable production, we believe every detail matters.
And the best part?
Our journey has only just begun.
Hello, Nice to meet you!
Meet the Founder – Mark
Behind Horse Originals stands a lifelong horseman, Mark, founder and product developer, whose roots lie deep in the equestrian world. Before launching Horse Originals, Mark spent over two decades working as a professional farrier, giving him unique insight into the daily challenges horses and owners face.
He’s also known as the co-inventor of the HorseFlyTrap, a revolutionary tool in the fight against horseflies, a product still used across Europe today.
With a hands-on background and an eye for innovation, Mark combines practical experience with product design. His goal? Creating tools that not only solve problems but genuinely improve the life of horses and their people.
That same passion drives every new idea, every test, and every bag we produce.
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A deep dive into our past
Our journey to the perfect slow feeder
Launch of the first HayPlay Bags – Small & Large
Our very first slow feeders are a fact. Designed for daily use and tailored to the natural eating behaviour of horses.
01 januari, 2021
Introducing the XL model
For those who need more content. Designed to simulate a natural head-down eating position.
03 june, 2022
Upgrade in material & look
Stronger than ever: a more sustainable material and a fresh new color, from black to our signature blue.
24 january, 2023
Renewed XL attachment & the Medium sees the light of day
The XL gets an improved hanging system. And we introduce the new Medium size: the ideal middle ground.
22 february, 2024
The ButtonBag is born
Our renewed closure makes filling even easier. The XL and Medium HayPlay Bags get an upgrade with buttons.
6 March, 2025
New: the HayPlay ShopperBag
The perfect combination of slow feeder and carrier bag. For competitions, on the road or just in the paddock.
5 july, 2025
innovation in sustainability
New generation: ButtonBag Belly M & XL with belly shape + welded rings on all models.
A contoured belly design increases capacity without enlarging the overall dimensions. Reduced tension around the feeding holes, combined with welded rings, prevents horses from loosening the stitched seams. A trusted model now stronger, more durable, and even more user-friendly.
January 2026
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