Wishing you a happy horse day!

True love for horses

Where Passion Meets Progress

What started with a single idea, to help horses eat more naturally, has grown into a movement that reaches horse lovers across Europe and the USA. Today, HayPlay Bags are available in more than 10 countries, from small stables to top-level sport stables.

Our growth has been fueled by continuous innovation. We listen closely to our customers and their horses, test new materials, and refine our designs again and again. Each product is developed and tested in real-life settings, ensuring durability, functionality, and true added value for horse and rider.

We don’t settle for “good enough.” Whether it’s launching a new slowfeeder model, improving user convenience, or expanding sustainable production, we believe every detail matters.

And the best part?
Our journey has only just begun.

Horse Originals - DaKo Fotografie (Webformaat) 22
Horse Originals - DaKo Fotografie (Webformaat) 24

Hello, Nice to meet you!

Meet the Founder – Mark

Behind Horse Originals stands a lifelong horseman, Mark, founder and product developer, whose roots lie deep in the equestrian world. Before launching Horse Originals, Mark spent over two decades working as a professional farrier, giving him unique insight into the daily challenges horses and owners face.

He’s also known as the co-inventor of the HorseFlyTrap, a revolutionary tool in the fight against horseflies, a product still used across Europe today.

With a hands-on background and an eye for innovation, Mark combines practical experience with product design. His goal? Creating tools that not only solve problems but genuinely improve the life of horses and their people.

That same passion drives every new idea, every test, and every bag we produce.

Meet us here

This is where we are active

A deep dive into our past

Our journey to the perfect slow feeder

Launch of the first HayPlay Bags – Small & Large

Our story 1

Our very first slow feeders are a fact. Designed for daily use and tailored to the natural eating behaviour of horses.

01 januari, 2021

Introducing the XL model

Our story 2

For those who need more content. Designed to simulate a natural head-down eating position.

03 june, 2022

Upgrade in material & look

Our story 3

Stronger than ever: a more sustainable material and a fresh new color, from black to our signature blue.

24 january, 2023

Renewed XL attachment & the Medium sees the light of day

Our story 4

The XL gets an improved hanging system. And we introduce the new Medium size: the ideal middle ground.

22 february, 2024

The ButtonBag is born

Our story 5

Our renewed closure makes filling even easier. The XL and Medium HayPlay Bags get an upgrade with buttons.

6 March, 2025

New: the HayPlay ShopperBag

Our story 6

The perfect combination of slow feeder and carrier bag. For competitions, on the road or just in the paddock.

5 july, 2025

Coming Q4 2025 – A New Way to Feed is Coming

Our story 7

We’re always evolving. In Q4 of 2025, something new is on its way, an upgrade to our trusted ButtonBag. We can’t reveal too much yet, but one thing is certain: this innovation will redefine slowfeeding. Ready to change the way you feed forever?

End of 2025

We our
four-legged friends

Wanna know more about us

Feel free to ask us anything